If you’re not getting the results you’re looking for with your present marketing strategy, it may be time to try something different-hooking up with some corporate video services that can create some professional looking videos for you may be the exact method you need. A catchy and creative corporate video blends together a clear voice and compelling charm to project a positive image not only about your company, but the people who work there as well. The ability to put a face to your present marketing strategy can put a unique spin on your current material and breathe new life into it.
Corporate video services can be used to build a new aspect to your business’ image. Consumers form opinions about corporations based on almost any form of media, word of mouth, or their own experiences — but studies have shown that a strong video is second only to word of mouth for helping shape those opinions. Even their own experiences don’t stand up to the power of a friend or a charismatic and trustable stranger offering their opinion on a product. How many times has someone convinced you to take a second chance on something you thought you’d never try again?
Telling a story is an additional marketing component that is done best by compelling corporate video production services that create for you an engaging video. Every business has a story behind it — or at least every business makes one up — and getting that story woven into the public consciousness is the first task of any business that has its eye on going corporate and the main task of any corporation that intends to keep doing what it’s doing. With a corporate video service putting several minutes of creative storytelling that allows the viewer to see how to emotionally connect a businessman is to his business, getting your story across in a manner that sticks is easier than ever.
Behind the Scenes
The inner workings of a business can also benefit in several ways from corporate video services. In a moderately-sized to large business, there are constant interfaces between the various parts of the business and outside entities — or just one another — that can benefit from video productions.
Getting your current status, priorities, and plans for the future out to existing and potential investors is a great example. You could stack up the projector with a pile of pie charts and line graphs while Max from Accounting drones on endlessly, or you could get your CFO down to the corporate video services and have him get excited on camera, and talk “one-on-one” with the investors about how bright the future is. Take a guess at what route will bring you more interest and more investments?
Though it can take a bit of investment, it’s amazingly effective: the next time a customer writes you a glowing letter talking about how amazing your product or service is, ask them if they’ll go on a video for you. Send them to your video production team, put them on camera, and ask them to tell their story. The result is the single best kind of commercial you can get. The uses that a smart business can put their corporate video services to are limited only by their collective imagination and drive to profit — so start brainstorming!